“Our initial thought was that the lack of information regarding the iron ore supply was the main factor creating volatility in the market. We have built the prototypes based on this vision and were looking for a market fit” recalls Siddarth Gupta.
“It was an enlightenment. We asked the right questions and dug deeper on what we have to test” says Siddarth Gupta. We had a four-hour session where we developed questions” he adds.
“The right question is the only way to get the answer we need. We had to make our expert talk about the real struggles for the business, not to confirm or deny our intuitions. If we asked directly about this or that challenge, the answer would probably be “yes”. But it would be an induced “yes”, coming from the context of the conversation, rather than the real, day-to-day work in a particular industry” comments Izabela Piotrowska.
“It was the crucial information we were looking for” recalls Siddarth “Is the uncertainty regarding the supply of the ore really a bottleneck of the market? Is there a high uncertainty regarding the supply of iron ore, so we can transform the market with our innovative idea? And the answer to that was >NO<” he adds. “That was the point when we realized that we are tracking the wrong things. We are building a product that nobody needs”